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FirstHive enables the enterprises to get a 360 degree view of each individual customer of theirs. It does so by capturing the interactions of the customers across channels, analysing the interaction data and providing intelligent consumer and business insights to the brands. It brings in multiple… FirstHive enables the enterprises to get a 360 degree view of each individual customer of theirs. It does so by capturing the interactions of the customers across channels, analysing the interaction data and providing intelligent consumer and business insights to the brands. It brings in multiple functionalities to help solve business problems – Data capture and management, analytics, campaign management, digital marketing, inbound marketing, and social media management. While traditionally this product was exclusive to the domain of very large global brands, with the launch of the Beta of the FirstHiveDIY (Do It Yourself) product in the year 2016, the same technology is now available for SMBs globally. Read more