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When service professionals invest in online advertisements, they measure success in conversions, such as people making phone calls and setting appointments. So what's to be done when people are definitely looking at, and even clicking on ads, but they still aren't converting? Chances are good the… When service professionals invest in online advertisements, they measure success in conversions, such as people making phone calls and setting appointments. So what's to be done when people are definitely looking at, and even clicking on ads, but they still aren't converting? Chances are good the problem doesn't lie with keywords or ad copy, but with the landing page. Read more