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Ulta Beauty

Ulta Beauty Verified by Uberall

4.3

(67 Reviews)

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Listed In: Cosmetics, Hair Salons and Stylists

Ulta Beauty is the US' largest beauty retailer for cosmetics, fragrance, body, skin & hair care products. Shop over 500 brands including Tarte, Fenty, Redken, Benefit, CHANEL, Clinique, & MAC and affordable picks like Ulta Beauty Collection, NYX, & ELF. Plus, exclusives Live Tinted, Wyn Beauty,… Read more

4.3

67 Reviews

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A T

By A T on March 25, 2026 Verified by Facebook

I pop into this location from time to time. Typically just to browse. Today I was on a mission, I needed a new complexion product. Foundation and/or concealer. Needs to match my skin, light to medium coverage, lightweight, moisturizing, tone down redness and minimize scaring. I received assistance from Kate....Kathryn or Katelyn...my memory fails me tonight. Either way, I explained what I was looking for and she walked right to the perfect product in the perfect shade and met my requirements perfectly. I've been to other stores to ask for the same requirements and they struggled to find my shade, suggested full coverage, pushed things that simply didnt work for me. Kate was fantastic. I'm blown away that the first product she pulled in the first shade she chose.....was perfection.

Amy Miles

By Amy Miles on September 27, 2025 Verified by Google

Anthony helped color match a foundation and did a fantastic job listening to my concerns and finding the perfect shade. I went about my day and when I looked in the mirror, I gasped. It did exactly what I wanted and looked lovely. Yay, Anthony! (I purchased ILIA Super Serum.)

KIm Barnes

By KIm Barnes on September 20, 2025 Verified by Google

I love this ULTA location. Everyone is always so helpful and friendly. I specifically want to give a shout out to the stylist Olivia! I went in looking for something to help my damaged hair and needed help. Luckily she didn’t have a client at the time and she took so much time helping me build a routine and explained everything. I appreciate her help so much! Please let her know how grateful I am!

KN Shapla

By KN Shapla on April 19, 2025 Verified by Google

Over the past few months, I’ve become a huge fan of Ulta Beauty! I recently started doing makeovers for the first time, and honestly, I was a bit nervous about how my skin would react. But to my surprise, no itching or irritation at all—just smooth results and products that really work for my skin. I’ve also picked up some amazing skincare items along the way. A big shoutout to Maisara Moin, one of the lovely team members there, who helped me so much throughout the process. She made my experience with ultra even better!

Desarae Clark

By Desarae Clark on March 22, 2025 Verified by Google

I have always loved going to Ulta back in my hometown. The employees were always so helpful and make the experiences memorable when looking for new face care products. Unfortunately, I can't say the same for the Ames location. Today I went to Ulta with a couple of my friends, we showed up together, but went our separate ways as we were looking for different things. Our visit was under 30 minutes and within that time, 2-3 employees asked me if I needed assistance 8 times. Not to mention they followed me down every. single. aisle. Every time I turned around, one of the same employees was behind me. After my friends and I met back up, I pointed out how often they checked on their customers and my friends were confused because no one had offered to assist them or asked them if they needed anything. The only difference between my friends and I is that they are not black women. As soon as I made my way up to the checkout line, the employees who were on the floor my entire visit, somehow also just managed to walk up to the counter at the same time as me, even with tons of customers still on the floor shopping.
I am so disappointed by the behavior and my experience. Sephora has never done this to me.

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Ulta Beauty 4.3 out of 5.0 based on 67 user reviews.

Ulta Beauty
1505 Buckeye Avenue, Ste 102, Ames, IA
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Additional Business Details

Business Hours

Monday 10:00AM - 09:00PM

Tuesday 10:00AM - 09:00PM

Wednesday 10:00AM - 09:00PM

Thursday 10:00AM - 09:00PM

Friday 10:00AM - 09:00PM

Saturday 09:00AM - 09:00PM

Sunday 10:00AM - 07:00PM

Accepted Payments

AMEX, CHINAUNIONPAY, AMERICAN EXPRESS, DEBIT CARD, CASH ONLY, DISCOVER, JCB, VISA, NFC, CASH, DEBIT, MASTERCARD, CHECK, NFC MOBILE PAYMENTS, APPLEPAY, DINERSCLUB

Brands

Makeup Revolution, 18.21 Man Made, AG Care, ARMRA Colostrum, Ahava, Arctic Fox, Ardell, Aveeno, Azzaro, BEVEL, BLOSSOM, BLUE LIZARD AUSTRALIAN SUNSCREEN, BLUME, BaBylissPRO, Baby Foot, Bali Body, Batiste, Bed Head, Billie Eilish, Blind Barber, Briogeo, Buttah Skin, CAKES Body, CHI, CND, COOLA, COSRX, California Naturals, Shiseido, Skin Gym, Snif, Stila, StriVectin, Sun Bum, Supergoop!, TONYMOLY, Tangle Teezer, The Crème Shop, The Good Patch, The Ordinary, The Vintage Cosmetic Company, Tory Burch, Tree Hut, Truly, Tweezerman, Uni, Urban Decay Cosmetics, VT Cosmetics, Vacation, Vera Wang, Versace, Versed, Vichy, Mixed Chicks, Moon, Morphe, NEOGEN, NOYZ, Nail Tek, Nair, Naked Sundays, Naturium, Nexxus, NuFACE, OCTAVIA MORGAN LOS ANGELES, OPI, OSEA, Origins, PATTERN, Pacifica, PanOxyl, Patchology, Paul Mitchell, Personal Day, Peter Thomas Roth, Pixi, ROSEN, Rael, Real Techniques, Redken, RoC, SACHEU, SEEN, SOME BY MI, SUNDAY RILEY, SUNGBOON EDITOR, Wakse, Wella, Wet Brush, Winky Lux, beautyblender, dpHUE, e.l.f. Cosmetics, florence by mills, fresh, ghd, iHome, isima, medicube, method, tgin, ANUA, ARMANI, Alterna, American Crew, Anastasia Beverly Hills, Aquaphor, Aramis, Ariana Grande, Avène, BETTER WORLD FRAGRANCE HOUSE, BYOMA, Banila Co, Beauty Finds by ULTA Beauty, Beekman 1802, Bio Ionic, Bio-Oil, Bioderma, Biolage, Black Girl Sunscreen, Bondi Boost, Bubble, Bumble and bumble, Burberry, Bushbalm, Buxom, Caboodles, Camille Rose, China Glaze, Chloé, Coco & Eve, Color Wow, ColourPop, Conair, Curlsmith, DERMA E, DIBS Beauty, DIME, Denman, DevaCurl, Differin, Divi, Dolce&Gabbana, Drunk Elephant, KRISTIN ESS HAIR, Kate Spade New York, Kenra Professional, Keracolor, Keratin Complex, Kitsch, L'ange, L.A. Girl, LUV SCRUB, La Roche-Posay, Landing International, Live Tinted, Loving Tan, Lume, MEDIHEAL, MUGLER, MYTAGALONGS, Mad Hippie, Magic Molecule, Marc Jacobs, Mario Badescu, Maui Babe, Mielle, Milani, Mini Brands, Miu Miu, Mixsoon, Montblanc, Moon Juice, NEST New York, NYX Professional Makeup, Nads Natural, Nemat, Neutrogena, Nioxin, No7, Not Your Mother's, OGX, OUAI, Oak Essentials, Odele, Olivia Garden, Orebella, Orly, Ouidad, PMD, POUND CAKE, Paris Hilton Fragrances, Peach Slices, Persona, Poppy & Pout, Prada, Pureology, ROUND LAB, Rabanne, Ralph Lauren, Red Carpet Manicure, Revlon, Rizos Curls, SKIN1004, STARFACE, Saltair, Schick, Sebastian, SeroVital, Sexy Hair, Shark Beauty, SheaMoisture, Solawave, Squishmallows Fragrances, St. Tropez, Sunnee BAEskin, T3, Tanologist, Tartan + Twine, Thayers, The Hair Edit, The Honey Pot Company, The INKEY List, TheraBreath, Too Faced, Toppik, Touchland, ULTA Beauty Collection, UNbrush, Urban Hydration, Urban Skin Rx, VANICREAM, Valentino, Verb, Viktor&Rolf, Yves Saint Laurent, Zoya, about-face, bareMinerals, belif, billie, cocokind, good light, inh HAIR, ma:nyo, r.e.m. beauty, sugardoh, CÉCRED, DAISE, DERMAFLASH, DONNA'S RECIPE, Dashing Diva, Design Essentials, Dior, ELEMIS, Drybar, Dyson, Earth Therapeutics, Essie, Estée Lauder, Eucerin, Flowery, Fromm, Garnier, Good Dye Young, Good Molecules, Grande Cosmetics, Gucci, HALF MAGIC, HALLY, HOURGLASS, Hempz, Heritage Store, Hollywood Fashion Secrets, Holo Taco, I'm From, IT Cosmetics, Innersense Organic Beauty, JVN, Jimmy Choo, CeraVe, Cetaphil, Charlotte Tilbury, Clairol, Coach, MONDAY Haircare, Madison Reed, Matrix, Maybelline, Joico, KHLOÉ KARDASHIAN, Eco Style, Eos, Essence, Ethique Beauty, Evian Mineral Spray, Exuviance, FENTY SKIN body, First Aid Beauty, Foria, GIMME beauty, Gigi, Givenchy, Glamnetic, Hawthorne, Hot Tools, I Dew Care, IGK, ILIA, Impressions Vanity, It's A 10, Jean Paul Gaultier, Juicy Couture, Juvia's Place, KVD Beauty, Kiehl's Since 1851, Kiss, Kreyòl Essence, L'Oréal, L'anza, LE MONDE GOURMAND, Lake & Skye, Le Mini Macaron, Lemme, Love Wellness, MAC, Revolution Beauty, Sabrina Carpenter, Dr. Althea, BOBBI BROWN, amika, IT Brushes For ULTA, EcoTools, DRMTLGY, Party of You, CNP Laboratory, Clean Skin Club, Clinique, AmLactin, Bondi Sands, ETUDE, Lanolips, Vaseline, Luna Daily, HERBIVORE, celimax, d'Alba Piedmont, Laura Mercier, Murad, Philosophy, Benefit Cosmetics, being, Healing Bird, LADOR, Lilyeve, Productos LATINA, Refilled, UNITE Hair, GROWUS, narka, Eva Nyc, PEACH & LILY, Grüns, GuruNanda, Cymbiotika, Playground, The Nue Co., Bird&Be, HATCH MAMA, Jolie, MaryRuth's, Medicine Mama, NEOM Wellbeing, OLAPLEX, Saje Natural Wellness, Therabody, Vital Proteins, Lancôme, MILK MAKEUP, arrae, Calvin Klein, Ellis Brooklyn, Sam Edelman, TIRTIR, Fur, fwee, iota, Kopari Beauty, Luna Bronze, Bloomeffects, Balmain Paris, got2b, LolaVie, CHANEL, Tiffany & Co., Candier, Hugo Boss, Dr. Melaxin, Messi Fragrances, ERLY, AG1, Conair Accessories, Being Frenshe, numbuzin, Dermalogica, MAËLYS, Homeworx, ClearDea., INNER CIRCLE, JUNOCO, MEGAN THEE STALLION, Weworewhat, Carolina Herrera, Elizabeth Arden, TATCHA, Product-obsessed, Ulta Beauty Rewards, EMBRYOLISSE, Skinfix, SOSHE Beauty, Clarins, plusOne, Centellian24, Dr.Reju-All, Living Proof, OAKCHA, FARMACY, Polite Society, Sol de Janeiro, Kylie Cosmetics, JUPITER, Max Mara, NARS, Variety, Supersuite, Sweet & Shimmer, Ice Spice

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