4.7 
4.2 
4.3 Listed In: Video Game Stores
By Lucas DenBesten on July 10, 2026 Verified by Google
I just happened to see a shopping bag as we were walking the streets. We'll worth stopping in. I am a huge legend of zelda fan and had to buy a bunch of items that were Nintendo store exclusives. Store is 2 stories and with lots of photo opportunities.
By pavolc434 on July 8, 2026 Verified by Email
Nintendo New York - For gaming fans, this store is a must-visit. You can find a wide range of products that you won’t easily see elsewhere. I liked the modern design of the store, the large screens, and the overall atmosphere. Even though I’m not a big gamer, I really enjoyed the visit. We even got to play games for free on the consoles.
By Beatlbug on June 19, 2026 Verified by Email
The store had a very large selection of merchandise and one entire level dedicated to gaming. We did buy a Pikachu wearing the Statue of Liberty headband and dress
By egwanderlust on June 16, 2026 Verified by Email
I love visiting Nintendo stores throughout the world and New York is one of my favorites! They have the largest inventory of Animal Crossing merch, which I love. They also have testing stations to try out new games that we otherwise wouldn't get to try. This location is kind of busy, but not compared to the other stores in Rockefeller Center.
By KateLondon_9 on June 5, 2026 Verified by Email
A great shop for Nintendo lovers, with lots of super Mario themed toys and accessories on sale.
By Becca Reviews on May 26, 2026 Verified by Facebook
Nintendo New York is an absolute dream come true for any gaming enthusiast and a must-visit flagship destination in Rockefeller Center. Spanning two massive floors, the store is packed with incredible energy, larger-than-life character statues perfect for photos, and interactive gaming stations where you can try out the latest video games. What makes it truly special is the unbeatable selection of exclusive and collectible merchandise that you simply cannot find anywhere else, from limited-edition apparel and jackets to unique collectibles like the famous New York exclusive Statue of Liberty Pikachu. They also have an incredible museum display showcasing vintage consoles and gaming history that is amazing to walk through. Whether you are looking to pick up the newest major title, hunt down rare collectibles, or just soak in the ultimate Nintendo atmosphere, this store is a spectacular experience from start to finish.
By nix34 on May 8, 2026 Verified by Email
Should've told us about the Statue of Liberty special Pokemon Plush! we would've bought it. Staff was super happy and friendly but tell us about the plush, we found out later and couldn't go back. store was clean, easy, plenty of games..
By Russell Holden on April 28, 2026 Verified by Google
Great stop for any Nintendo fan visiting New York. The store is packed with everything for the dedicated followers of Mario, Zelda, Pokémon and the rest of the crew, with loads to browse even if you’re just soaking up the atmosphere.
It’s bright, fun and well laid out, with plenty of tempting merch, collectibles and displays that make it feel like more than just a shop. Definitely worth a visit if you grew up with Nintendo, or if you’re travelling with anyone who still gets excited at the sight of a question block, a Poké Ball or Link’s Master Sword.
By Ivonne Duran on April 10, 2026 Verified by Google
I really enjoyed visiting the Nintendo store in New York. It has two levels, and both are full of beautiful and unique items related to the brand. I especially loved how everything is so colorful and well displayed ;
it honestly feels like stepping into a Nintendo world. Even just walking around and seeing all the details was fun. Definitely a great stop if you're in the city!
By W3453HNalvaroc on March 14, 2026 Verified by Email
Worst experience. There was nothing new, no Nintendo switch 2 cases, really small areas per game (Kirby, AC, Pokemon, etc).
Not worth your time.
Buy online.
By Hassan Hashi on March 4, 2026 Verified by Google
Just got back from the Nintendo Store and it was seriously amazing. Walking in and seeing the whole Pokémon timeline on display brought back so many memories. I still remember my first Nintendo 64, the first console I ever owned, and how magical it felt to play those games for the first time. Seeing all the consoles, the evolution of Nintendo games, and all the classic characters made me feel like a kid again.
It was so cool to see how far Nintendo has come and to relive all those memories in one place. The store really makes you appreciate the history and creativity behind every game. If you grew up with Nintendo or just love gaming, this place is an absolute must see. Walking through it, I couldn’t help but smile remembering all the late nights playing with friends and the excitement of discovering new games.
By beyondTabu on February 26, 2026 Verified by Google
We were genuinely excited to visit this store and had been looking forward to the experience. After waiting in line for about 20 minutes, we finally made it inside — unfortunately, that’s when the excitement started to fade.
The store itself feels like it’s in need of a serious refresh. The space looks dated, and many of the displays appear worn and tired, rather than engaging and inviting. For a place that should feel dynamic and interactive, the overall atmosphere felt underwhelming.
One of the biggest disappointments was the number of live consoles that weren’t working. A large portion of them were out of service, and the few that were operational had long lines, making it difficult to actually try anything out. That really took away from what should have been a hands-on, immersive experience.
Overall, it just wasn’t the experience we had hoped for. Given the anticipation and the wait to get in, it was especially disappointing to leave feeling let down. We hope the store considers some updates and improvements so future visitors can have a more enjoyable visit.
By Jordan Burleson on February 23, 2026 Verified by Google
My family (including 3 boys under 10) stopped here on our trip to New York City. The boys and I fell in love with the store. From the new and used Nintendo games, 🎮 consoles, plush, and statues, this place is an excellent stop for families and gamers alike.
The boys especially loved the plush Pokemon figures, apparel and 🎁 gifts here. This store is ♿ handicap accessible and has wide aisles as well.
By S on February 23, 2026 Verified by Google
We went to Nintendo New York for the first time and had a great experience! The store has lots of merchandise for Nintendo products like Pokémon, Super Mario Bros, Zelda, and Animal Crossing. It was so fun to walk around the store to look at the fun decor. There are a few interactive aspects like a spot to play Mario Kart in the store. Highly recommend Nintendo New York!
By pigeoninternationale on February 12, 2026 Verified by Email
I love this shop and it’s a huge reason as to why my bank account looks so sad every time I come to New York. If you’re a fan of Nintendo, this is a must attend while you’re here. They have unique merch, enough plushies to populate a new country and demos of all of the new Switch games with big screens!
I also had a very nice conversation with one of the staff about The Legend of Zelda: Skyward Sword and Twilight Princess, when I went back inside to exchange a jacket I had bought. It was nice to be among others I could actually speak to about that. It’s a lovely vibe in the shop. I’m so sorry I didn’t get your name but if you’re reading this hello!! Yes it’s you! Thank you for making me smile on my going home day :)
By Kenneth Hiner on February 1, 2026 Verified by Google
Visiting Nintendo New York was pure nostalgia mixed with modern excitement. From the moment you walk in, it feels less like a store and more like a celebration of gaming history. Whether you grew up with Nintendo or are experiencing it through a new generation, there’s something here that immediately connects.
The space is packed with iconic characters, displays, and interactive elements that make you want to slow down and look at everything. Seeing how Nintendo’s games and systems have evolved over the years—while still holding onto what made them special in the first place—is really well done. It’s fun without feeling gimmicky.
What stood out most was how welcoming it felt for all ages. Kids were clearly having the time of their lives, but adults were just as engaged, pointing things out and reliving memories. The merchandise selection is solid, with plenty of exclusive items you won’t find anywhere else, making it hard to leave empty-handed.
Even with other visitors inside, the atmosphere stayed upbeat and relaxed. It’s one of those places where you don’t feel rushed, even though you’re right in the heart of the city.
If you’re a Nintendo fan—or just want a break from the usual sightseeing—Nintendo New York is absolutely worth a stop. It’s fun, nostalgic, and genuinely joyful.
By GoPlaces52338033243 on January 7, 2026 Verified by Email
🎮 First Impressions: Electric Nostalgia Meets Premium Retail
From the moment I stepped in and saw the glowing Nintendo marquee against that rich red backdrop, I felt like I had entered a pop culture cathedral. This isn’t just a store. It’s a time machine, arcade, photo-op wonderland, and merch playground rolled into one. The energy? Equal parts theme park and tech showroom — and somehow, it works.
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🛍️ Layout & Atmosphere: Open, Immersive, and Smartly Zoned
• Ground Floor: This is your photo-op zone. Golden Mario statue striking a victorious pose, glass-enclosed Bowser smash-through wall, and a Luigi + Toad duo setup that looks straight out of a theme park. Perfectly staged for social media and families alike.
• Retail zones: Sleek and spaced out. You’re not jostling elbows like Times Square shops. This feels curated.
• Gaming stations: The new Switch 2 demo pods are a standout — clean displays, dual-controller setups, and crowds gathered in real-time competition. I watched a stranger pull a blue shell and the entire pod reacted like we were courtside at the Garden. You don’t buy this energy. You earn it.
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💸 Product & Price: Premium Package, Premium Feel
• That Switch 2 bundle with Mario Kart World at $499.99? A clean, sharp display. It’s not cheap, but this is a flagship. The price presentation is direct — no clutter, no chaos. Nintendo knows its worth and doesn’t shout about it. That’s rare in NYC retail.
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📸 Highlights (with photos to prove it):
• Statue Game on Lock: You’ve got Mario, Luigi, Bowser, and Toad all reimagined in premium, life-size figures. Not cheap plastic. These are museum-grade display pieces.
• Visual merchandising: Screens loop trailers and gameplay across sleek wall displays. Every corner is camera-ready — whether you’re seven years old or forty and raised on GameCube.
• Gamers in motion: Every station is alive. Real players. Real energy. No paid actors or fake hype. Just pure community joy.
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📝 Insider Tips:
• Go at night. The lights hit different. That neon glow from the main sign pulls you in like a Mario Kart drift boost.
• No shame in solo play. This is one of the few NYC retail spaces where gaming solo isn’t awkward. You’ll make eye contact with someone mid-game and bond immediately.
• Take your time. This is more than shopping — it’s a pilgrimage. Give yourself 30–60 minutes to take it all in.
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👎 Room for Improvement?
If we’re nitpicking — it could use a dedicated legacy wall or mini-museum zone. With this much brand history, even a 10-foot retro display would elevate the whole experience. But even without it? This place is special.
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🧠 Final Verdict: A Core Memory Location
If you’re a Nintendo fan, this store doesn’t just sell merch — it celebrates you. And if you’re not a fan? You leave wanting to become one. It’s that good.
By Maps46575725861 on November 19, 2025 Verified by Email
Our visit to the Nintendo Shop in New York was just okay. The store felt a bit underwhelming, with fewer merchandise options than expected. Overall, it seemed a little empty and lacked the variety we were hoping for.
By Rebecca on September 22, 2025 Verified by Google
Lots of fun for those who love Nintendo products! And for those not familiar with Nintendo. They had plenty of Switch 2s to try out with their TVs. 2 stories of merchandise. Kind and helpful staff. Clean store.
By Kevin Chen on September 17, 2025 Verified by Google
Large flagship store for all of your iconic characters like Mario, Luigi, Bowser, Legend of Zelda, the whole Pokemon assortment and more. Lots of New York specific attire and even Liberty Pikachu plushies. This is a two story building with lots of great photo op spots next to your favorite characters. There is lots of foot traffic walking in here to browse and shop. Staff are busy everywhere around the store but seem helpful and knowledgeable with their products.
By User891619 on September 14, 2025 Verified by Email
Super fun store to visit especially if you’re a fan of super Mario and donkey Kong or even Pokemon. 2 stories of absolute variety of merchandise for fans. Exciting experience with the kids.
By Rachel Warren on August 20, 2025 Verified by Google
This was one of our must see spots while visiting NYC. Pictures give you a little taste of this unique display. We ended up buying several souvenir shirts and ended up taking home some cool shopping bags that are definitely collectable.
By K Rhodes on July 29, 2025 Verified by Google
A total blast for gamers of all ages! The Nintendo Store is a vibrant, interactive space full of nostalgia, energy, and iconic characters. From Mario to Zelda, Pokémon to Animal Crossing, every corner of the store celebrates the magic of Nintendo.
The displays were fun and colorful, with plenty of photo ops and exclusive merchandise you can’t find anywhere else. Whether you’re shopping or just exploring, there’s something exciting at every turn.
Staff was friendly and kept the energy upbeat, and the store was clean and well-stocked. We could have spent hours there—and honestly, we almost did!
If you’re even slightly a Nintendo fan, this place is a must-stop while in NYC. 🎮🍄⭐️
By Brandon Pena on July 27, 2025 Verified by Google
This is one of my “needed stop-ins” when I’m in the city. The store’s displays are always changing and the inventory is also kept fresh.
There’s tons to look at. If you have kids, plan to take a while to look at everything (and keep an eye out for hidden details). There are several places for selfies/pictures with Nintendo characters.
By Gönenç Köroğlu on July 20, 2025 Verified by Facebook
For Nintendo fans, this place is a true paradise. You can explore the latest consoles on the main floor and take a nostalgic trip upstairs where the history of Nintendo comes alive with smiles from the past. The staff are friendly and attentive, whether you’re shopping for consoles or picking out some cool apparel. A must-visit for every Nintendo enthusiast!
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Nintendo New York 4.7 out of 5.0 based on 20,230 user reviews.
10 Rockefeller Plaza, New York, NY