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Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00
Listed In: Market Research
Proof Positioning is a Kansas City-area customer insights company that specializes in measuring emotions. Its Emotional Market Research method quantifies emotional resonance to reveal why customers and prospects do what they do, so brands can say the right things to the right people. The PROOF… Proof Positioning is a Kansas City-area customer insights company that specializes in measuring emotions. Its Emotional Market Research method quantifies emotional resonance to reveal why customers and prospects do what they do, so brands can say the right things to the right people. The PROOF methodology replaces focus groups and in-depth interviews with faster, more affordable research that delivers statistically significant, actionable insights. Services include market research, brand positioning, nonprofit research, and employee engagement studies. PROOF has served several hundred organizations, including Mercedes-Benz, the PGA Tour, Water.org, and Habitat for Humanity. Read more