Listed In: Search Engine Optimization
Search Engine Optimization for schools refers to the efforts you invest in your school's website to rank well for certain keywords or key phrases in the Organic Search Listings or “Free” listings on the Search Engines Results Page. Search Engine Optimization is an important but often overlooked… Search Engine Optimization for schools refers to the efforts you invest in your school's website to rank well for certain keywords or key phrases in the Organic Search Listings or “Free” listings on the Search Engines Results Page. Search Engine Optimization is an important but often overlooked lead generation tactic for schools. <p> The process of tracking and analyzing website statistics is called Web Analytics and it is a critical step to towards tracking your marketing’s Return on Investment – ROI. <p> In fact, at CanadianSchoolGuide.com we consider Web Analytics as the first step towards the improvement of your website and marketing performance as they are tightly linked and integrated. <p> A website owner needs Web Analytics just like a pilot needs navigation tools. Just like the pilot who makes critical decisions based on navigation tool information, the website owner must base critical decisions on a reliable website tracking tool. Web Analytics will allow you to: <p> * know your cost per lead * understand where your website visitors come from (by city) * understand which keywords or phrases were used to get to your site and generate leads * understand the traffic generated by each of your promotional campaigns like newspaper ads * understand your website’s conversion rate * understand what pages were visited and which programs are most popular * understand how much time was spent on each page * And much more! Read more