Travel Alberta is the official destination marketing organization for the province of Alberta. Funded by the Government of Alberta through the four per cent Tourism Levy on accommodations, we promote Alberta as a tourist destination regionally, nationally, and internationally to increase the number of visitors to and within Alberta.

TIAC represents the broad interests of Canada's tourism industry nationally, getting action on the issues important to its members through effective advocacy and lobbying. It is the lead organization on national tourism issues, and also works to support provincial, territorial, regional or municipal tourism industry organizations when requested.