PFI Fashions Inc., was started in 1975 as a home party plan business located in Genoa City, WI, that offered an assortment of garments that could be ordered with specific designs. Over the years the company closed the party plan business, focusing on a growing business of custom screen printing, embroidery, and private branding programs.

PFI Fashions Inc., was started in 1975 as a home party plan business located in Genoa City, WI, that offered an assortment of garments that could be ordered with specific designs. Over the years the company closed the party plan business, focusing on a growing business of custom screen printing, embroidery, and private branding programs.