By Maria Christine Josue on June 18, 2026 Verified by Google

Best experience ever! ⭐⭐⭐⭐⭐

From start to finish, the team was professional, knowledgeable, and incredibly helpful. Alex and Amy made the entire process smooth and stress-free. The quality, service, and attention to detail exceeded my expectations. I absolutely love my ring and couldn't be happier with my purchase.

Highly recommend Diamonds For Less to anyone looking for beautiful jewelry and exceptional customer service!

By Tabi Hoshmand on June 11, 2026 Verified by Google

We had an incredible experience working with Serko and his team to create my engagement ring and wedding band. From the very beginning, they took the time to understand exactly what I was looking for and brought my vision to life perfectly.

I came in with photos and inspiration, and they custom-designed both pieces exactly as I had imagined them, honestly, even better than I could have hoped for. The craftsmanship, attention to detail, and quality are exceptional, and I receive compliments on my rings all the time.

Beyond the beautiful jewelry, what truly stood out was the level of care, professionalism, and kindness they showed throughout the entire process. They were patient, responsive, knowledgeable, and made what felt like a big decision feel easy and exciting.

I would recommend them wholeheartedly to anyone looking for custom jewelry that is both beautifully crafted and made with genuine care. ❤️

By Chantal Y on June 2, 2026 Verified by Google

Had a great time at DFL ! Thank you Alex for helping us decide on our ring upgrade. We are on the hunt for specific designs and in Lab diamonds.

He made it a seamless process. Showed us diamonds that are fairly priced & great spec, vs many other brands giving less quality for 2x to 3x more.

Truly this place offers great quality diamonds & designs. I am impressed, above all other diamond jewellers. As my
Research has become a sabbatical.

Super excited to come back to buy our ring in the next month or sooner!

It reminds me of shopping in NYC for diamonds. Very exciting, clean office, lots of options.

By Van S on May 3, 2026 Verified by Google

My fiancé and I, had such an amazing experience with Diamonds Lor Less! We worked with Serko to design my engagement ring. Serko was incredibly knowledgeable, patient, and really took the time to understand exactly what we wanted. We are actually the second generation purchasing a ring from Serko. My fiancé's father purchased an engagement ring from Serko back in 1989! Being able to continue that tradition made this experience even more memorable for us.

The quality of the ring is absolutely stunning one of a kind, and you can truly see the craftsmanship and care that went into it. I couldn’t be happier with how it turned out!
I highly recommend Diamonds Lor Less if you’re looking for something beautiful, custom, and made with genuine care.

By Shaun K on March 25, 2026 Verified by Google

Thank you to Serko and the team at DFL. What an enjoyable experience it was to work with them. I spent days and months looking at stores in person, online and through personal contacts to find what I was looking for on my budget.

I called on a Saturday to see if they are open to the public and was advised they were fully booked that day. An hour later they called me and said they had time in the afternoon. If they didn’t call me back I would have just gone to the next and they would have never had the opportunity to turn me into a customer. I am glad they did make time. When we arrived the place was packed with about 10 other couples waiting.

I was looking for a Natural GIA centre stone. They had a lot of inventory and when I gave him the specs and budget, Serko showed me that best stone that fits my criteria and it surpassed my expectations. We also chose a beautiful 18k white gold setting.

They provided a luxury experience on budget.

She loves the ring more than she loves me lol.

Job well done!

By Antje Splettstoesser on March 1, 2026 Verified by Google

Totally in love with my custom-made engagement ring from Diamonds For Less. I originally went in just to purchase a lab-grown diamond, but Alex confidently said he could create the ring I had envisioned — and he was absolutely right. The rendering came quickly, the ring was ready in under two weeks, and it was EXACTLY what I had imagined.

Alex was responsive to all my emails, reassuring, and great to work with, and the entire team was extremely professional. The price was also fantastic compared to similar rings elsewhere. Highly recommend DFL to anyone with a vision in mind - you have nothing to loose and only beautiful things to gain. Alex: you have won raving customers for life!

By Kateryna Sutherland on January 11, 2026 Verified by Google

My fiance had picked out my engagement ring at this location. I am absolutely in love with my ring. Knowing it was custom made is truly so special. They did an incredible job and im absolutely obsessed with my ring. Highly recommend this location if you are looking for something unique, high quality and a place that is very knowledgeable, personable and very professional. Worth the drive if your commuting from outside of Toronto and the reviews are spot on! 10/10

By Jonathan Canales on January 7, 2026 Verified by Google

We had an amazing experience purchasing our wedding rings here. The team was kind, patient, and truly attentive, guiding us every step of the way. The craftsmanship is exceptional, and we couldn’t be happier with our choice.

Special thanks to Andreas for his outstanding guidance and help!

By Himanshu Sharma on December 31, 2025 Verified by Google

We bought both our wedding rings from Diamonds For Less, and the entire experience was excellent from start to finish. The rings were absolutely beautiful, and Alex helped us throughout the whole process with great patience and professionalism. He made everything smooth and stress-free, which meant a lot to us during such an important purchase.

Even after one year of use, the quality of the rings has been outstanding. They still look great, and the team has been very supportive with regular cleaning and maintenance whenever we visit, which we truly appreciate.

Overall, we are very happy with the service, quality, and after-sales support. Highly recommend Diamonds For Less to anyone looking for beautiful jewelry and trustworthy service.

By Saundarya Sharma on December 30, 2025 Verified by Google

Visited a number of places before finalizing with Diamond For Less and I must say it was worth it!
Alex was great - his consolation really helped us finalize the design and diamond. They already had a sample of the ring design I wanted and everything after that way a breeze. More than a year to the ring and no concerns. Their after service with walk-in anytime for diamond inspection and ring cleaning is a real gem. Would give 100/10! To more products from you :)

By April Hilton on December 17, 2025 Verified by Google

Highly recommend this place!! Kevin is absolutely phenomenal. From start to finish, the experience was easy, thoughtful, and genuinely enjoyable. My partner and I had always talked about picking out an engagement ring together, but he surprised me with the most beautiful classic ring during a recent trip to Portugal. He had coordinated with Kevin ahead of time so we could come in together afterward.

When we came in, I realized I couldn’t part with the original ring, but I also didn’t want two rings. Kevin was incredibly patient and helpful, taking the time to talk through our options without any pressure. We ended up using that diamond to create a beautiful necklace and then designed my engagement ring together. The process felt very collaborative and personal.

We couldn’t be happier with the outcome. We’ll absolutely be back for our wedding bands and anything else we need in the future — we truly couldn’t have had a better experience.

By Brian Daniel on November 19, 2025 Verified by Google

I had Alex make an engagement ring for a proposal. He was a pleasure to work with and the price was very fair.
Alex was professional, communicative, and efficient.
I picked out a diamond with him and the selection was beautiful. I also sent him a picture of a specific setting that I wanted and he said he could do it confidently.
He told me it would take 3 weeks to make the ring and got it done in two, which was great.
The ring looks beautiful and the setting is exactly how I wanted it.
I’m very happy to have had Alex make this engagement ring, I couldn’t have asked for a better jeweller.