We are Specialized. Every day we innovate, we test, and we advance the ride for all of us. Every day we work to take the greatest human-powered machine in history in to the future. Specialized Experience Centers are our way of connecting riders with our culture and products. At Specialized Santa Cruz Experience Center, we are here to provide riders... Read More about Specialized Santa Cruz Experience Center

Epicenter Cycling is your one stop for all things bicycle-related! We offer electric and traditional bikes for purchase; rental/demo bikes; cycling apparel, parts & accessories; and an exceptional service department. Visit our friendly and knowledgeable crew at one of three convenient locations in Santa Cruz, Aptos and Monterey. Plus, a brand new store is coming to Pacifica soon!