For 40 years, Bike Peddler has been your neighborhood bike shop in Santa Rosa, California. We carry mountain bikes from Specialized and Yeti. Bmx from Fit, Eastern, Subrosa and S&M. Kid's bikes of all sizes from 12"-24" wheels. Bike Peddler, NorCal and Trail House are teaming up with local organizations to provide a variety of services to benefit the Santa... Read More

We're no strangers to Sonoma County. We've combed its front country and its tucked-back corners since we were kids, most often on two wheels. We came to love our home and the community that filled it in ways we never thought possible. But, outside of the bike saddle, we could never find a hook on which to hang that affection.... Read More

NorCal Bike Sport is Santa Rosa’s premier Specialized dealer, located on College Avenue just east of Highway 101. Serving Sonoma County and minutes from downtown Santa Rosa and Annadel State Park, we’re your go-to shop for expert bike service and repair, precision suspension tuning, E-Bike diagnostics and maintenance, and fully custom bike builds tailored to your ride style. Whether you're... Read More

Trek Bicycle Santa Rosa is your destination for the latest products from Trek and Bontrager, service and tune-ups for bikes of any brand, and a great place to reserve a rental bike for your next two-wheeled adventure. We’re conveniently located in Downtown Santa Rosa, where we're lucky to be near some of the best road riding in the country and... Read More

At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our... Read More

SOCO PRIVATE SECURITY is a boutique security service provider, serving the public and private sector alike. We provide Private Security Services, Event Security, Vehicle Patrol, Armed Security, and Fixed Site Security. SOCO was founded by John Lervolino, who had a long career in security. John sold SOCO to current owner Jackson Collins in April of 2023. In England, where private... Read More

Cycle Gear is the nation's largest retailer of motorcycle gear, apparel, parts, and accessories. Since 1974, we've helped riders enjoy life on two wheels to the fullest. Serving sport, cruiser, touring, adventure, off-road, and scooter riders, we offer trusted brands, expert advice, and award-winning service. From helmets, jackets, and boots to tires and parts, we stock all of the top... Read More

Call us today to learn more!