The LCBOs mission is: To be a socially responsible, performance-driven and profitable retailer, engaging our customers in a discovery of the world of beverage alcohol through enthusiastic, courteous and knowledgeable service.

The LCBO is continually improving itself in every way possible – by offering Sunday shopping, AIR MILES® reward miles, credit and debit payment options, value-adds and Limited-Time-Offer discounts. Since 1990, the LCBO has received some 200 awards for staff training and development, store design, marketing, innovative retailing, corporate communications and social responsibility. These include some of the most prestigious awards... Read More about Liquor Control Board of Ontario