The Independent Retailers Association (IndERA) is a national organization dedicated to empowering independent retailers through advocacy, education, networking, and strategic growth opportunities. IndERA provides members with resources to enhance their operations, navigate industry changes, and connect with a like-minded community of entrepreneurs. Our mission is to champion the success of small and independent retail businesses, ensuring they thrive in an... Read More about Independent Retailers Association

Judi Hammel and Gary Hammel established Vision Marketing Incentives, L.L.C. in Portage, Michigan in 1997. Judi's fifteen years of experience as a partner in a corporate communications company provided a strong foundation of corporate knowledge and also the client base to successfully launch VMI (for short) into the promotional product business. Structured as a 75% women owned business. Gary's twenty-seven... Read More about Vision Marketing Incentives, LLC